I just returned from the incredible ABC annual conference in Baltimore, MD.
And so the notion of togetherness is fresh in my mind. There I met hundreds of fantastic wedding pros who’d flown in from all over the country to learn, to get certified, to find new ways to increase their wedding marketing acumen. (Speaking of which – hi there new Wedlock ABC members!)
So when Meghan Ely of OFD Consulting sent me the following story of wedding pros banding together yet again, I wanted to share it with my readership. There’s no real ‘lesson’ here unless you can call a reminder a lesson. Because I think this story below, told by Pete and Liliana Wright of PW Photography, is a fantastic reminder that you wedding pros can accomplish amazing feats when you come together.
In fact, you really can be downright heroic.
Here’s the story, as told by Pete Wright:
“This past September, I was sitting at my desk on a Thursday afternoon going through my normal afternoon routine of editing images, returning phone calls, etc. when our studio phone rang with an unexpected call. On the other line was a planner asking if we were available to photograph a wedding THE NEXT DAY.
We are used to getting the occasional call from a last minute bride and then turning them down, thinking to ourselves “That’s going to be too much of a challenge!” But this situation was a first for us, as this bride that really did have all of her ducks in a row, ready for the Big Day. But little did she know that she was still going to get the wedding of her dreams- just not the one she had expected.
As it turns out, her “Outer Banks” wedding had been planned to take place in the midst of hurricane season. This move tends to be like playing craps- you toss the dice and hope you don’t hit snake eyes. In this case, the bride unfortunately did, as Hurricane Irene was set to crash the nuptials and there was little Melissa and Jason could do about it.
Or so we all thought. But this couple wasn’t going down without a fight and they quickly decided to move their wedding 200 miles inland to Richmond. They also moved it up one day prior in an attempt to avoid Irene.
This move also meant that they had to start from scratch with booking all of their vendors. We were one of the first to be called, along with The Westin Richmond. We both quickly offered our services for free and then hopped on the phone, contacting our local wedding pro friends and colleagues to see if we could recruit others to lend a (last minute!) hand.
The fun part about all of this is that the Bride had already been interviewed nationally on “The Weather Channel,” so most of the vendors that we spoke with were already familiar with the story because they had been glued to the TV on “hurricane watch.”
Right away, we received enthusiastic “yes’s” from Choice Entertainment, Baker’s Kitchen, Carey Transportation, Classic Party Rentals of VA, Blue Steel Lighting Design and Vogue Flowers tossed in the bouquet and center pieces. Melissa was even able to line up the Trinity United Methodist Church where her parents had gotten married to host the ceremony.
At the end of the day, all of our fellow wedding pros stepped up and gave Melissa and Jason an amazing beach-themed wedding, no where near the ocean. Our collective goal had been to give the couple a beautiful and memorable affair, with the hope that their day was even better than the one they had originally planned. Based on the party that ensued at The Westin that evening, I’d say we succeeded.
Melissa and Jason’s wedding was the perfect example of the importance of team work in the wedding industry. It’s always nice to step back and look at how great things can be when a group of like minded vendors come together with the common goal of making the most important day of a young couples life the best one ever!”
How about you? You ever swoop in and do a bit of bridal rescue? Don’t be shy – let us know in the comments below if you or another pro ever donned your red cape and lent a helping hand! This is the perfect place to inspire other pros to be a little heroic themselves.
Custom Illustration by Doug Dearth.
Photo Credit to PWPhotography.com